Keynote Speakers

Prof. Dr. Jin Jianbin

Ph.D. in Communication (Hong Kong Baptist University), M.A. in Engineering Management (Tsinghua University), B.A. in Literature & Materials (Tsinghua University)

Professor in School of Journalism and Communication

Tsinghua University

🔬Research Areas

• •Media research and statistics
• •Communication research methods
• •Special Issues in communication research methods

🏆Notable Achievements

• •Member of Academic Committee, Tsinghua University
• •Director of Academic Committee, School of Journalism and Communication, Tsinghua University
• •Principal Investigator of "Science Popularization and Risk Communication of Transgenic Biotechnologies" (2016-2020)
• •Principal Investigator of "Research on the Evolution Mechanism of Public Opinion on Social Networks" (2011-2014)
• •Author of "Science Communication: The Formation and Evolution of Public's Perceptions of Controversial Technologies" (Tsinghua University Press, 2018)
• •Author of "A study of household Internet adoption in urban China" (Zhejiang University Press, 2002)

Prof. Dr. Maria Diosa D. Labiste

Ph.D. in Media and Communication

Associate Professor, Department of Journalism, College of Media and Communication

University of the Philippines Diliman

🔬Research Areas

• •Journalism and mass media
• •Postcolonial theory and media discourse
• •Alternative media and social movements
• •Identity, representation, and power in media
• •The role of media in democracy and civil society

🏆Notable Achievements

• •11th Dean of the College of Media and Communication, UP Diliman
• •Editor-in-Chief of Plaridel: Journal of Communication, Media, and Society
• •Author of "The Great Woman Theory of Media History: Maria Ressa…"
• •Recipient of the Marshall McLuhan Award for contributions to journalism and media
• •Developed theories and research models on postcolonial media
• •Published in multiple reputable academic journals across the Asia-Pacific region

Prof. Dr. Pham Gia Khanh, MBA

Ph.D. in Ceramic Materials and Manufacturing Processes, MBA in Finance, Strategy, and Innovation Management

Professor of Materials Technology

Munich University of Applied Sciences

🔬Research Areas

• •High-performance materials
• •Advanced manufacturing technologies
• •Industrial ceramics and glass
• •Medical imaging detectors (CT, PET) and high-tech sensors
• •Energy, gas turbines, and energy transition
• •Innovation management and technological strategy in global industries

🏆Notable Achievements

• •Chief Engineer, Consultant & Project Manager at Siemens AG – Corporate Technology
• •Over 25 years of R&D experience at Siemens AG in advanced materials, biomedical engineering, and industrial energy
• •International expert in materials technology, leading joint research projects between Siemens and global academic partners
• •Deep expertise in innovation strategy, market trend forecasting, and technology management
• •Contributed to international education and research programs on materials technology, innovation, and sustainable development

Assoc. Prof. Dr. Akhil Bhardwaj

Ph.D. in Higher Education and Diplomacy, M.A. in International Relations, MBA, B.Tech. in Mechanical Engineering

Vice Dean and Director, Office of International Affairs & Global Initiatives, Associate Professor of Practice

O.P. Jindal Global University, India

🔬Research Areas

• •Higher Education & Diplomacy
• •Soft Power and Higher Education
• •Internationalization Strategies in Higher Education
• •Global Academic Collaboration and Partnerships

🏆Notable Achievements

• •Over 16 years of experience in international higher education, specializing in higher education internationalization strategies
• •Member - Faculty Advisory Committee, Motwani Jadeja Institute for American Studies (MJIAS)
• •Advisory Council Member - The Asia-Pacific Association for International Education (APAIE)
• •The Association of Commonwealth Universities (ACU) - Ambassador Asia Region
• •Key contributor to global academic and research partnerships including Study Abroad and Joint Degree Programs
• •Promoted innovative teaching methods and global collaboration among universities

Assoc. Prof. Dr. Catherine Earl

Ph.D. in Asian Studies and Anthropology

Associate Professor of Communication, School of Media & Design

RMIT University Vietnam

🔬Research Areas

• •Social anthropology and urban anthropology
• •Migration, social mobility, middle classes, and social inequalities in Vietnam
• •Urban spaces, sustainable cities, mobility, transport, and urban life
• •Gender and gender equity in the contexts of labor, education, and social development
• •Digitization of urban life, consumer culture, culinary practices, and community interactions

🏆Notable Achievements

• •Head of the Cities & Urbanism Research Cluster
• •Co-Lead of the Gender Equity stream at the Centre for Organisations and Social Change
• •Author of "Vietnam's Creativity Agenda" (Springer, 2025) and "Vietnam's New Middle Classes: Gender, Career, City" (NUS Press, 2014)
• •Co-Editor-in-Chief of the Ageing, Work and Welfare series (Edward Elgar)
• •Principal investigator of major research projects totaling approximately USD 550,000
• •Published dozens of articles in prestigious international journals

Dr. Le Quoc Vinh

Honorary Doctorate from RMIT University, Bachelor's Degree in Business Administration

Head of Applied Marketing Practice Division, Chairman & CEO of Le Group of Companies

Le Group of Companies

🔬Research Areas

• •Media and journalism
• •Strategic communication
• •Marketing
• •Brand strategy and brand management
• •Public relations
• •Crisis communication and crisis management

🏆Notable Achievements

• •Chairman of CSMO Vietnam (Vietnam Chief Sales & Marketing Officers Club)
• •Vice President of the Association for the Development of Vietnamese Business Culture
• •Founder and developer of Le Group including Le Media, Le Bros, Le Digital, and Creativa
• •Founder of Fansipan TV (now Giải trí TV), under VTVcab
• •Pioneer in bringing international magazine franchises to Vietnam, including Autocar Vietnam and Stuff Vietnam
• •Founder of the Creative Entrepreneurs Club (VCE Club) with more than 12,500 members
• •Visiting lecturer at AJC, VinUniversity, BUV, Swinburne Vietnam, RMIT Vietnam, and other universities

Dr. Runping Zhu

Ph.D. in Communication

Assistant Professor

Beijing Normal-Hong Kong Baptist University, China

🔬Research Areas

• •Media and society, and the relationship between media, society, and users
• •Social media, journalism education, and human–media technology interaction
• •Framing in journalism and international communication, including how the media construct national images and address communication issues in the digital environment

🏆Notable Achievements

• •Published nearly 20 high-calibre, peer-reviewed articles in the past five years
• •Author of "Chinese Gen-Z's Incidental-News-Consumption in an Algorithm-Driven Social Media Environment and Their Perceptions of India" (Journal of Information Technology & Politics, SSCI Q1)
• •Author of "AI Matters, but My STEM Sucks: Determinants of Chinese Journalism Students' Views on Greater AI Training in Journalism Courses" (Education and Information Technologies, SSCI)
• •CIW Fellowship recipient, Visiting Fellow at Australian National University (ANU), Research Fellow at University of Western Australia (UWA)
• •Principal Investigator for China in the JRP Global Consortium (nearly 60 countries)
• •Peer reviewer for top-tier SSCI journals including Journalism, EPJ Data Science, Political Studies Review

Dr. Tran Minh Tung

Ph.D. in Philosophy (Communication & Mass Communication), EdD in Educational Management & Professional Educational Leadership, DBA in Marketing Management

Director of FSB Danang Campus, MBA Lecturer

FPT School of Business & Technology (FSB) – FPT University

🔬Research Areas

• •Social Entrepreneurship
• •Digital Marketing & Marketing in Higher Education
• •Innovative Teaching Methods & Experiential Learning
• •Data-driven Marketing & Information Systems
• •Gamification & AI Applications in Consumer Behavior
• •Educational management, curriculum standardization, and digital skills development

🏆Notable Achievements

• •Over 20 years of experience in higher education, management, and corporate training
• •Research accepted in Journal of Retailing and Consumer Services (Elsevier, Q1, SJR 2024: 3.439, H-index: 167)
• •Holds three doctoral degrees (Ph.D., DBA, EdD) – a rare achievement in Vietnam's academic community
• •Certified Trainer – HEC Montréal University (Canada)
• •Recipient of Certified Educational Manager Award and Certified Professor Award from QAHE
• •Visiting lecturer collaborating with more than 22 universities and 40 enterprises in Vietnam
• •Certificate of Merit by Chairman of Danang People's Committee (2025) for excellence in scientific research

Dr. Tran Yen Minh

Ph.D. in Journalism

Lecturer, Faculty of Literature; Head of Journalism – Communication Program

University of Education – The University of Danang (UED)

🔬Research Areas

• •Science journalism
• •Communication and media studies
• •Gender and media

🏆Notable Achievements

• •Secretary of the Party Committee, Faculty of Literature – Communication
• •Principal Investigator of NAFOSTED project: "Enhancing AI Communication Capacity for Vietnamese Journalism"
• •Principal Investigator of Ministry-level project: "Science and Technology Communication Capacity in Vietnam in the Context of Digital Transformation"
• •Principal Investigator of project "Gender Stereotypes and Solutions to Improve the Representation of Women in Vietnamese Media" (funded by EOWP – UNDP)
• •Published "Besieged from all sides: impediments to science journalism in a developing country and their global implications" (Journal of Science Communication, 2023)
• •Visiting lecturer at Swinburne Vietnam, Hue University, and Van Lang University
• •Supervised student research that won Third Prize at UD Scientific Research Competition (2022–2023)

Dr. Cao Hoang Long

Ph.D., Postdoctoral Researcher

Lecturer at Can Tho University – Faculty of Automation / Lecturer at Vrije Universiteit Brussel (VUB), Belgium

🔬Research Areas

• •Robotics and automatic control
• •Mechatronics and MEMS
• •General psychology, including human–robot interaction

🏆Notable Achievements

• •Numerous international publications in English on socially assistive robots for autism therapy
• •Published "Ethical Acceptability of Robot-Assisted Therapy for Children with Autism: A Survey from a Developing Country" in International Journal of Social Robotics
• •Published "Development and Validation of a Vision-Based Needling Training System for Acupuncture on a Phantom Model" in Journal of Acupuncture Research
• •Extensive contributions to mechatronics, robotics, and homeostatic behavior for social robots with many international conference and journal papers from 2014–2024

Mr. Le Nguyen Truong Giang

Bachelor's Degree in Development Economics

Director, Institute for Digital Transformation Strategy; Chairman, CSCI Holding

🔬Research Areas

• •Strategy
• •Security
• •Digital Transformation (including digital economy, digital society, digital government)
• •Politics and public administration/governance

🏆Notable Achievements

• •National-level speaker and expert in digital transformation at dozens of major conferences
• •Lead consultant for digital transformation initiatives for Ministry of Agriculture & Rural Development, Vietnam Women's Union, Hoi An City, and multiple provinces
• •Chief editor of the book "Accelerating the National Digital Transformation Process" commissioned by the Central Propaganda Department
• •Contributed to the development of implementation content for Resolution No. 52-NQ/TW on high technology and digital transformation
• •Lead designer and implementer of the Digital Transformation Specialist/Consultant Training Program (DX-TOT)
• •Strategic advisor on digital transformation for state-owned and private enterprises, including Viettel

Mr. Nguyen Van Khanh

Master of Graphic Design, Duolingo English Test Certificate – B2 Level

Head of Digital Application Management

Viettel Digital Services Corporation

🔬Research Areas

• •UX Leadership & Experience Strategy
• •Human-Centered AI & Human–AI Interaction
• •Design System development for large-scale platforms
• •Data-driven product innovation
• •Accessibility & Digital Inclusion
• •User behavior research, usability testing, A/B testing
• •Applications of Generative AI in design, content creation, and workflow automation

🏆Notable Achievements

• •Led UX strategy for Viettel Money, one of Vietnam's top 3 digital financial ecosystems with 20M+ users
• •Developed the Viettel Design System, now implemented across 10+ Viettel subsidiaries
• •Integrated Generative AI workflows, boosting design–marketing productivity by 3–10 times
• •Contributed to winning 3 Viettel Group Innovation Awards
• •Lunar New Year project "Digital Lì Xì" attracted 4.6 million users and received Marketing Campaign of the Year – International Business Awards 2023
• •Top Finalist – Vietnam AI Challenge 2025 with AI healthcare platform VEMAI.vn
• •Part-time Lecturer & Trainer in GenAI/UX at FPT University and Vietnam National University